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CULTURAL VALUES IN DANISH ADVERTISING
(Table of content)

  1. Introduction to cross-cultural advertising research

  2. Denmark the country, its mentality, lifestyle, values

  3. Denmark according to Hofstede's cultural dimensions

  4. Danish advertising cultural value analysis

  5. Cultural values in Danish advertising - BIBLIOGRAPHY

  6. Appendix 1 - Main directions in cross-cultural research on advertising

  7. Appendix 2 - JANTELOVEN (Jante Law) & VIKINGLOVEN (Viking Law)

  8. Appendix 3 - HOFSTEDE'S CULTURAL DIMENSIONS

  9. Appendix 4 - POLLAY LIST OF VALUES

  10. Appendix 5 - EXECUTIONAL STRATEGIES


Copyright©2002 Gabriela SAUCIUC, all rights reserved. The author's written consent is required in order to reproduce any part of this article. Free to use in Search Engines.

Introduse de Gabriela Sauciuc:

  • Doom-metal - perceperea si interpretarea genului de catre fani
  • CULTURAL VALUES IN DANISH ADVERTISING
  • INTERJECTION AS VIEWED BY LATIN GRAMMARIANS
  •  
    Gabriela Sauciuc: Cultural values in Danish advertising
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