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CULTURAL VALUES IN DANISH ADVERTISING
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Studii culturale
Semiotica discursului publicitar
Cultural values in Danish advertising
Gabriela Sauciuc
,
disertatie de masterat (Scoala Postuniversitara de Publicitate, Facultatea de Jurnalism si Stiintele Comunicarii, Universitatea Bucuresti), coordonator lect.univ.
Sorin Psatta
, 2002
Text inedit
CULTURAL VALUES IN DANISH ADVERTISING
(Table of content)
Introduction to cross-cultural advertising research
Denmark – the country, its mentality, lifestyle, values
2.1. Geographic and environmental aspects
2.2. Economy
2.3. Political system
2.4. The Welfare State & the network of values
2.5. Life style notions
Denmark according to Hofstede's cultural dimensions
Seven hypotheses
Danish advertising – cultural value analysis
Definition of terms
Method and purposes
Product category
Cultural values
Executional strategy
Comments on gender roles and humour
Cultural values in Danish advertising - BIBLIOGRAPHY
Appendix 1 - Main directions in cross-cultural research on advertising
Sociologic approach
Ethnologic approach
Psychologic approach
Appendix 2 - JANTELOVEN (Jante Law) & VIKINGLOVEN (Viking Law)
VIKINGLOVEN (Viking Law)
JANTELOVEN (Jante Law)
Appendix 3 - HOFSTEDE'S CULTURAL DIMENSIONS
Appendix 4 - POLLAY LIST OF VALUES
Appendix 5 - EXECUTIONAL STRATEGIES
Copyright©2002 Gabriela SAUCIUC, all rights reserved. The author's written consent is required in order to reproduce any part of this article. Free to use in Search Engines.
Introduse de Gabriela Sauciuc:
Doom-metal
- perceperea si interpretarea genului de catre fani
CULTURAL VALUES IN DANISH ADVERTISING
INTERJECTION AS VIEWED BY LATIN GRAMMARIANS
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Seria Multimedia
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