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            Cultural values in danish advertising

Cultural values in danish advertising


Cultural values in danish advertising Bibliography

  • Borish S.M. (1991) Hygge and the Art of Celebration in The Land of Living the Danish folk high schools and Denmark's non-violent path to modernization, Nevada City, California, Blue Dolphin.
  • Cheng, H. and Schweitzer J. C., (1996), Cultural Values Reflected in Chinese and U.S. Television commercials in Journal of Advertising Research (May/June): 27-44; Dahl, S., (2000), Advertising Appeals in Beer Commercials in the UK, the Netherlands and Germany, Luton, Intercultural Discourse Group - University of Luton; Figge, M., 1999, cit. are just a few examples among many others.
  • De Mooij Marieke (2001), Convergence and divergence in consumer behaviour, Admap, World Advertising Research Center, p.30-34.
  • De Mooij, Marieke, Global Marketing and Advertising. Understanding Cultural Paradoxes, London: Sage, 1998.
  • Figge Marianne (1999), TV Commercials in Denmark and the United States: a cross-cultural comparison,.
  • Himmelstrup Per, Hegelund Kate & Askgaard Helle (ed.) (1995), Discover Denmark: on Denmark and the Danes; past, present and future, Herning : The Danish Cultural Institute Systime.
  • Hofstede Geert (1991), Cultures and Organisations, Software of the Mind, McGraw-Hill.
  • Hofstede Geert (1994), Business Culture, in UNESCO Courier, apr 1994, vol. 47 Issue 4, pp. 12-18.
  • Kotler Philip (1994, 8 thed.), Marketing Management. Analysis, Planning, Implementation and Control, Pretince-Hall International Inc.
  • Martenson R. (1987), Advertising Strategies and Information Content in American and Swedish Advertising. A Comparative Content Analysis in Cross-Cultural Copy Research, in International Journal of Advertising, (6), 133-144.
  • Moilanen H., Schroeder A. (2001), Tracking the Danes. An Investigation of the Danish Mentality, Silkeborg, Seminarium DanECult 2001.
  • Pollay, R. W., (1983), Measuring the Cultural Values Manifest in Advertising, in Current Issues and Research in Advertising, J. H. Leigh & C. R. Martin, Ann Arbor, University of Michigan Press, p. 71-92
  • Synodinos, N.E., Keown, C.F., & Jacobs, L.W., (1989), Transnational Advertising Practices: A Survey of Leading Brand Advertisers in Fifteen Countries, Journal of Advertising Research, (April/May), 43-50;
  • Wells W.D. (1988), Lectures and dramas. Cognitive and Affective Responses to Advertising, in Cafferata & Tybout, Lexington, MA, Heath.
  • Wells, Burnett & Moriarty (1995), Advertising – Principles and Practice, Eaglewood Cliffs, NJ, Prentice Hall.
  • Wullf Carsten, ed. (2002), Denmark, Minister of Foreign Affairs of Denmark, 1996, updated 2002 (www.um.dk/english/danmark/danmarksbog/.), especially ch. 3, The Welfare State, ch. 4.13. Danish Media; ch. 8 Oh, To Be a Danish! .
  • Zandpour, F., Chang, C., & Catalano, J., (1992), Stories, Symbols, and Straight Talk: A Comparative Analysis of French, Taiwanese, and U.S. TV Commercials, Journal of Advertising Research, (January/February), 25-38;

  • For Danish Legislation related to advertising:
  • Markedsføringsloven – Marketing Law, no. 699 of 17 July 2000, National Consumer Ombudsman, Ministy of Commerce and Industry.
  • Children, Young People and Marketing Practices - Guidelines from the Consumer Ombudsman – august 1998.
  • Loyalty programmes in marketing - Guidelines from the Nordic Consumer Ombudsmen – june 1997.
  • Guidelines regarding sex discrimination in advertising (February 1993).
  • Joint Standards for Television Advertising based on the Legislation on Marketing Practices in the Nordic Countries. (TemaNord 1991:45, August 1991).
  • The Danish Broadcasting Act (The Ministry of Culture's Consolidation Act No. 75 of January 29, 1997); Executive Order concerning Radio and Television Advertising and Programme Sponsorship (The Ministry of Culture's Executive Order No. 489 of June 11, 1997).

  • Copyright©2002 Gabriela SAUCIUC, all rights reserved. The author's written consent is required in order to reproduce any part of this article. Free to use in Search Engines.

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