Cultural values in danish advertising
Borish S.M. (1991) Hygge and the Art of Celebration in The Land of Living the Danish folk high schools and Denmark's non-violent path to modernization, Nevada City, California, Blue Dolphin.
Cheng, H. and Schweitzer J. C., (1996), Cultural Values Reflected in Chinese and U.S. Television commercials in Journal of Advertising Research (May/June): 27-44; Dahl, S., (2000), Advertising Appeals in Beer Commercials in the UK, the Netherlands and Germany, Luton, Intercultural Discourse Group - University of Luton; Figge, M., 1999, cit. are just a few examples among many others.
De Mooij Marieke (2001), Convergence and divergence in consumer behaviour, Admap, World Advertising Research Center, p.30-34.
De Mooij, Marieke, Global Marketing and Advertising. Understanding Cultural Paradoxes, London: Sage, 1998.
Figge Marianne (1999), TV Commercials in Denmark and the United States: a cross-cultural comparison,.
Himmelstrup Per, Hegelund Kate & Askgaard Helle (ed.) (1995), Discover Denmark: on Denmark and the Danes; past, present and future, Herning : The Danish Cultural Institute Systime.
Hofstede Geert (1991), Cultures and Organisations, Software of the Mind, McGraw-Hill.
Hofstede Geert (1994), Business Culture, in UNESCO Courier, apr 1994, vol. 47 Issue 4, pp. 12-18.
Kotler Philip (1994, 8 thed.), Marketing Management. Analysis, Planning, Implementation and Control, Pretince-Hall International Inc.
Martenson R. (1987), Advertising Strategies and Information Content in American and Swedish Advertising. A Comparative Content Analysis in Cross-Cultural Copy Research, in International Journal of Advertising, (6), 133-144.
Moilanen H., Schroeder A. (2001), Tracking the Danes. An Investigation of the Danish Mentality, Silkeborg, Seminarium DanECult 2001.
Pollay, R. W., (1983), Measuring the Cultural Values Manifest in Advertising, in Current Issues and Research in Advertising, J. H. Leigh & C. R. Martin, Ann Arbor, University of Michigan Press, p. 71-92
Synodinos, N.E., Keown, C.F., & Jacobs, L.W., (1989), Transnational Advertising Practices: A Survey of Leading Brand Advertisers in Fifteen Countries, Journal of Advertising Research, (April/May), 43-50;
Wells W.D. (1988), Lectures and dramas. Cognitive and Affective Responses to Advertising, in Cafferata & Tybout, Lexington, MA, Heath.
Wells, Burnett & Moriarty (1995), Advertising – Principles and Practice, Eaglewood Cliffs, NJ, Prentice Hall.
Wullf Carsten, ed. (2002), Denmark, Minister of Foreign Affairs of Denmark, 1996, updated 2002 (www.um.dk/english/danmark/danmarksbog/.), especially ch. 3, The Welfare State, ch. 4.13. Danish Media; ch. 8 Oh, To Be a Danish! .
Zandpour, F., Chang, C., & Catalano, J., (1992), Stories, Symbols, and Straight Talk: A Comparative Analysis of French, Taiwanese, and U.S. TV Commercials, Journal of Advertising Research, (January/February), 25-38;
For Danish Legislation related to advertising:
Markedsføringsloven – Marketing Law, no. 699 of 17 July 2000, National Consumer Ombudsman, Ministy of Commerce and Industry.
Children, Young People and Marketing Practices - Guidelines from the Consumer Ombudsman – august 1998.
Loyalty programmes in marketing - Guidelines from the Nordic Consumer Ombudsmen – june 1997.
Guidelines regarding sex discrimination in advertising (February 1993).
Joint Standards for Television Advertising based on the Legislation on Marketing Practices in the Nordic Countries. (TemaNord 1991:45, August 1991).
The Danish Broadcasting Act (The Ministry of Culture's Consolidation Act No. 75 of January 29, 1997); Executive Order concerning Radio and Television Advertising and Programme Sponsorship (The Ministry of Culture's Executive Order No. 489 of June 11, 1997).
Copyright©2002 Gabriela SAUCIUC, all rights reserved.
The author's written consent is required in order to reproduce any part of this article. Free to use in Search Engines.